Top 5 Personal Finance Budgeting and Planning Apps on iOS in Kenya Q4 2023

In Q4 2023, the performance of the top 5 personal finance budgeting and planning apps on iOS in Kenya varied significantly. Here is a detailed look at the trends in downloads, revenue, and active users for each app.

CashTrails+: Personal Finance saw a gradual decline in weekly downloads, starting from 66 in the last week of September and ending at 38 in the final week of December. Active users increased steadily from 309 to a peak of 463 in early December before slightly declining to 433 by the end of the quarter.

Splitwise experienced a significant increase in weekly revenue, peaking at $93 in the last week of December. Downloads also showed a positive trend, starting at 49 in late September and reaching 100 in the final week of December. Active users grew from 198 to 268 over the same period.

CashBook: Business Ledger Book had a varied download pattern, with weekly downloads peaking at 76 in late October before declining to 30 by the end of December. This app did not generate any revenue or have active user data available for this period.

Money Manager Expense & Budget maintained a steady number of active users, fluctuating around 700 throughout the quarter. Weekly downloads saw a slight decline, starting at 66 in late September and ending at 24 in the last week of December.

Tala: Money & Finance Tracker, which was released in mid-December, saw a rapid increase in weekly downloads from 28 in its first week to 363 in the final week of December. Revenue and active user data were not available for this period.

For more detailed insights and data, visit Sensor Tower.